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Our reviews policy



We want our reviews to tell you what real customers think, good or bad.

We publish every genuine review, whatever its star rating. We don’t hide, edit or remove reviews because they are negative, and we don’t pick out the positive ones.

We check every review before it goes live, normally within a week, to make sure it follows the rules below. Every review is checked in the same way and on the same timescale, whatever its rating.

We won’t publish a review that:

• Cannot be identified as a genuine customer, or is about a product the reviewer hasn’t bought or used
• Contains abusive, offensive or discriminatory language
• Includes personal details, such as a phone number, address or email
• Is advertising, spam or contains links

If we don’t publish your review, you’re welcome to contact us to find out why and repost it. This is usually because we cannot connect your review to an order and need to do so to verify your review as genuine.

Fake and incentivised reviews. We don’t write, buy or ask for fake reviews. Our staff and their families, and our suppliers, don’t review our products. We don’t pay or reward anyone for leaving a review.

If something has gone wrong with your order, please contact us and we’ll put it right. Whether we help you never depends on what your review says, and we’ll never ask you to change or remove it.

If you think a review on our site is fake, please tell us at customerservice@pure-eliquids.com and we’ll look into it.


Our Customer Vape Reviews

ELFLIQ Blue Razz Lemonade E-liquid

★★★★★
Love the flavour of the Blue Razz Lemonade Elfliq e-liquids, have tried this one a few times and its always a nice clean fruity taste. Always great service, I order the day before and it arrives the next day - many thanks. Would recommend.

Charles - 28th June 2023

SMOK TFV9 Meshed Coils

★★★★★
Very good quality. Fit perfectly into existing tank, either standard tank or extension ring and a larger glass, giving a larger tank. Have been using these for about 3 years now and never had any problems.

Greg - 15th June 2023


Smok Novo 2X Replacement Pods

★★★★★
Good Quality.

Mario - 14th June 2023

VSAVI Red Platinum E-Liquid

★★★★★
The best. Been using for years now.

Kerry - 10th May 2023


Menthol VSAVI Classic Cartridges

★★★★★
Love these VSAVI e cigs, they helped me give up smoking. Taste nice & not overly sweet like other vapes. Also huge shout out to Pure E-liquids customer service - one of the batteries I bought didn't work properly & they sent me a replacement, no arguing, the very same day. Super impressed.

Natasha - 28th April 2023

Elf Bar 600

★★★★★
Love these good flavours.

Janet - 3th June 2023


VSAVI Platinum E-Liquid

★★★★★
Love these good flavours.

Mary - 19th April 2023

VSAVI Blueberry Harmony E-Liquid

★★★★
Not as tasty as I'd like , however it is smooth and my cough has gone ....... clearly better for me than the rubbish I was previously vaping.

Dawn - 7th April 2023


Elf Bar

★★★★★
Really good for me each one last between 3-5 days good value they actually taste really nice I’ve been converted.

Tace - 16th March 2023

VSAVI 100% VG E-Liquid

★★★★★
Lovely selection of juices all natural flavours absolutely lovely.

Julian - 20th February 2023


GeekVape Aegis Mini 2 M100 Mod Kit

★★★★★
Great items brought couple of these from you in the past and always had great service & super fast delivery would use again & again.

Lisa - 10th February 2023

Vsavi 100VG M Tobacco E-Liquid

★★★★★
Best Flavour. Only like this product although very expensive.

Jacqueline - 27th January 2023