Posted by Pure E-Liquids on 18th Dec 2025
Intro: Why 2025 Is a Turning Point for UK Vape Flavours
Are you finding yourself unsure of how to continue vaping after the sudden disappearance of disposables from shelves? As 2025 marked a monumental year of change in the UK vape industry, many vapers are asking this very question.
With the June disposable vape ban, enthusiasts shifted away from single-use kits to discover new ways to vape. Some vapers reverted to classic cigalikes, others moved on to compact rechargeable pod kits, while those loyal to brands such as Pyne Pod stuck with big puff vape alternatives.
With a rising demand for reusable devices that can be recharged and refilled, trends continue to move and grow, with a clearer divide between high PG vaping for ex-smokers to match the throat hit and sensation compared to high VG large-cloud vaping with natural flavours.
This guide aims to break down the key vape juice flavour groups, the most popular flavours of each and which is the right flavour for you.
Fruity Vape Juice Flavours – Still the UK’s Top Pick in 2025
Fruit flavours lead the way in customer interest and sales due to two factors: the rise of disposable vapes, plus their flavour contrast to tobacco. Imagine a long-time smoker experiencing the vibrant taste of watermelon vapour for the first time. The sweetness bursts on their palate, a stark contrast to the familiar, harsh bitterness of tobacco, creating an unforgettable moment that underscores the appeal of fruity vape juices.
Popular with refillable pod kits, big puff vapes and starter kits, flavours such as watermelon, lemon lime and blue raspberry offer vapers unique options packed with taste.
For vapers planning their next step, these flavours support the move towards 0mg vaping — where habit remains, but nicotine no longer defines the experience.
Most Popular Fruit Profiles of 2025
- Blueberry Raspberry – The disposable-style flavour classic, which is now popular in refillable vape kits, with a sugary sweet taste to replicate the manufactured taste of rich raspberries.
- Strawberry Watermelon – This popular mix of sweet summer fruits that often find their way into cocktails or at garden party desserts is a delicious flavour to vape all day when nicotine cravings emerge.
- Heisenberg – From Vampire Vape, one of their legendary flavour blends combining the powerful notes of aniseed with red berries and a hint of menthol on the exhale.
- Lemon and Lime – A popular citrus amalgamation among vapers, you have the sweet and acidic blend of lemon and lime from Elux Legend in smooth 10mg and 20mg nic salts.
Works best with: Low-powered refillable Vape Pens and Pod Kits.
Why Fruit Works for Refillables of 2025
Fruit works better in refillable than it ever did in the once popular disposables because the flavours are less intense. Vape juices at too high a power or over-bearing in sweetness from heavily saturated coils are not as pleasant. Rich but minimal in consistency is best and therefore suits low-powered refillable vape kit.
Tobacco E-Liquids – Still Essential for New Switchers
Next up, we have the familiarity of tobacco flavours but without inhaling physical tobacco ingredients, which, when heated, are the major cause of illness and long-term health concerns among smokers.
Perfect for beginners who have just started vaping and are finding it difficult to quit smoking, the subtle blend of tobacco notes with high PG and a little amount of VG creates the perfect balance.
Most Popular Tobacco Profiles
- Vsavi Platinum Red – A classic from Vsavi, experts in crafting high PG throat hit vaping to replace cigarettes. Platinum Red is a bestseller for this reason, matching the strong flavours of Marlboro Red.
- Vuse Extra Intense Creamy Tobacco - Sweet notes of cream combine with the earthy notes of tobacco from brand Vuse in their Extra Intense prefilled pods to pair with kits such as the Vuse Pro and Vuse Go Reload 1000.
- Vsavi Smooth Tobacco Nic Salt – If you like Vsavi products and want to fill your vape with a vape juice that is even smoother, their nic salt range offers not just Smooth Tobacco but sweeter variants such as Divine Grape and Juicy Lemonade.
- Edge Virginia Tobacco – Experience the blend of iconic southern US state Virginia Tobacco in this bold and unique Edge vape juice flavour.
100% VG Flavours Trending With Cloud Chasers
All vape juices are made with either Propylene Glycol (PG) or Vegetable Glycerine (VG) at the base.
This is to carry the combination of flavourings and nicotine. For some vapers, that scratchy cough or tickling throat sensation can occur, and the chances are it’s because of an intolerance to PG.
If PG doesn’t agree with you and leaves vaping feeling uncomfortable, a 100% VG option can make a noticeable difference, even though these blends are less commonly available.
Vsavi is one of those brands that make this and is also very popular for its ability to produce huge clouds of vapour and naturally sweet flavours.
Most Popular 100% VG Profiles
- Pure Virginia 100% VG – A classic tobacco flavour described above, combined with the VG-only base in five nicotine strengths, is a popular option among our customers with tailored preferences.
- Raspberry 100% VG – Sweet notes of raspberry in a large cloud production vape juice, ideal for fruity Sub-Ohm vaping.
- Apple 100% VG – A richly sweet fruit with crisp notes of different apple flavours and a sweet edge.
- Tutti Frutti 100% VG – This sugary profile reminds you of nostalgic sweet flavours for something very different to tobacco cigarettes.
Menthol & Mint Ice E-Liquids – The UK’s Cooling Trend Continues
Another popular trend that continues to be a source of help for vapers transitioning from smoking is the flavour and cooling effect of menthol or mint.
As menthol cigarettes were banned half a decade ago in the UK, it is a welcome flavour profile for new vapers who missed that flavour and sensation.
Known for its hit on the back of the throat, at a high strength, menthol offers a strong throat hit, while mint offers subtle notes that are only mildly sweet. For those who want to move on from the overly powerful, banned sweet single-use disposables, these flavours also serve a purpose and benefit.
Most Popular Menthol and Mint Profiles
- Platinum Menthol - Our customers love the powerful throat hit and cooling vibes of Platinum Menthol by Vsavi. It is a welcome addition to any vape kit, at higher strengths for those who need it.
- Elf Bar P1 Spearmint - The Elf Bar Mate 500 kit was one of the first prefilled pod kits to match the flavour intensity of disposables and their Spearmint flavour is one of the best for gentle sweetness that is not too overpowering on the throat or too rich. Regularly added to shopping carts for those who like 20mg nic salts.
- Vsavi Platinum Green Tea Menthol - Another from the Vsavi Platinum range is Green Tea Menthol for its learn towards the herbal tea flavours found in your favourite warm winter beverage. The menthol kick at the exhale makes for a nice throat hit sensation.
- Edge Mint - Last is from Edge, and vapers love their mixture of mint leaf flavours added to this vape juice, available in three strengths.
Dessert & Sweet Flavours – Growing Again in 2025
For those who love to be different, there are loads of vape brands that make unique flavour offerings to complement your favourite vape kit.
Check out our favourite options below as an alternative to traditional tobacco and menthol flavours.
Something to also spice things up if you want a change from the repeated fruit flavours most vape manufacturers tend to follow.
Most Popular Dessert and Sweet Profiles
- Platinum Vanilla - Who doesn’t love the sweet hint of vanilla? The rich aromatic botanical notes go perfectly in any low-powered vape kit when vaped at the right temperature and power output, at a high or low nicotine strength from Vsavi.
- Key Lime Tart - This nic salt from the awesome brand Dinner Lady is a testament to the variety of flavours available for pod kits, vape pens or whatever device you use. A fantastic idea to create an iconic dessert in this vape juice range.
- Lemon Berry Pie - A brilliant pudding made by Doozy Vape (also made in the UK like Dinner Lady) is a refreshing blend of berry and lemon flavours with the buttery notes of pie pastry to top off this tasty vape juice.
- Apple Rhubarb Crumble - If you have a sweet tooth and love this dessert topped with custard on a cold winter night, but don’t want to gorge as heavily, the vape juice offers familiar flavours.
Big-Puff Replaceable Pods: How They’re Influencing Flavour Trends
If you want similar convenience and intense flavours to disposables, have no fear, as many of the brands that had to stop making single-use vapes continue to carry the torch with rechargeable and refillable vape kit alternatives called Big Puff vapes.
Names such as Pyne Pod, Hayati and Elf Bar continue to set the standard for big vapes with more puffs and even better value than one-time-use devices banned in June 2025 across the UK.
They influenced flavour trends initially by providing fruity flavours like Blue Sour Raspberry and Watermelon that provided alternatives to tobacco and menthol.
Now vapers have more choices than ever!
While these brands continue to evolve vape technology with big puff vape kits, this type of technology is not for everyone. At the end of the day, it depends on what you want more – customisable control or ultra convenience? Either way, UK-available vape innovations help smokers quit, with more vapers than smokers for the first time in the UK.
What’s Next? Emerging Vape Flavour Trends for Late 2025 & 2026
Much of the same for the UK vape scene. Bigger puff devices. More flavour options. Devices with bigger batteries that charge much quicker than previous technologies.
Essentially, more ways to help vapers quit smoking efficiently, effectively and permanently.
And of course, enough flexibility and versatility to shake a stick at! All of this with the intention to help smokers stop smoking tobacco products, reduce nicotine at their own rate and save money in the process.
With the Tobacco and Vapes Bill taking effect from October 2026, we will likely see a jump in prices for vape products across the board due to tax increases.
Like always, vapers will look for the best prices and manufacturers as well as retailers will have to adjust to demand.
Conclusion: Choosing the Right Flavour for Your Vaping Style
Fingers crossed now, after reading our guide, you know which is the next best thing to add to your favourite vape kit. Selecting the right vape juice is a make-or-break experience to improve nicotine satisfaction and help in your quit-smoking journey. Read our blog on the best individual vape juice flavour brands of 2025 for an in-depth look at more flavours.
Should you need a little more guidance, the customer service team is here to help. Feel free to contact us via email or over the phone for additional support.