Buy E-Liquids Online from Pure ELiquids

Vape juice, also known as e-liquid, is a crucial element of vaping. Among the top brands in the market, names like Elf Bar, Vsavi and Elux stand out for their quality and huge variety of flavours. E-liquids come in different formulations, including high PG blends that offer a throat hit and 100% VG options that are ideal for cloud chasers and those with allergies to PG.

Throw nic salts and shortfills into the mix for so many additional choices vapers love! With vape juice at low prices, multi-buys available, plus free delivery right to your doorstep, the options and service are unmatched at Pure E-Liquids.

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Innokin

Innokin iTaste Kroma-R
30% Discount on 0% Strength

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Vsavi

Vsavi Platinum Green Tea Menthol E-Liquid

RRP

WAS

NOW £4.19 - £27.45

0 mg

6 mg

12 mg

18 mg

High PG
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Elf Bar

Elfliq Menthol 10ml E-Liquid from Elf Bar

RRP

WAS

NOW £3.99

5 mg

50-50

4 for £10
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Nyx

NYX Juicy Strawberry Banana Ice Nic Salt E-Liquid

10 mg

20 mg

50-50
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Pod Salt

Pod Salt Apple Nicotine Salt E-Liquid

RRP

WAS

NOW £3.95

11 mg

20 mg

50-50

4 for £12
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Vuse

Vuse ePod Cartridges Tropical Coconut Blend

RRP

WAS

NOW £6.99

18 mg

50-50
SALE

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Vsavi

VSAVI Classic Cartridges x 80

RRP

WAS £172.00

NOW £128.95

0 mg

6 mg

12 mg

18 mg

High PG
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Vuse

Vuse ePod Cartridges Spearmint Ice

RRP

WAS

NOW £6.99

18 mg

50-50
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Pukka Juice

Pukka Juice Cherry Blaze Ice 10ml E-Liquid

RRP

WAS

NOW £3.99

3 mg

6 mg

12 mg

50-50

4 for £12
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Elf Bar

Elfliq Banana Ice 10ml E-Liquid from Elf Bar

RRP

WAS

NOW £3.99

5 mg

50-50

4 for £10
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Dinner Lady

Dinner Lady Mint Tobacco Shortfill E-Liquid 50ml

0 mg

High VG

2 for £20
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Pukka Juice

Pukka Juice Tobacco 10ml E-Liquid

RRP

WAS

NOW £3.99

3 mg

6 mg

12 mg

50-50

4 for £12
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Riot

Riot Squad Edtn Pineapple Ice Nic Salt 10ml

RRP

WAS

NOW £3.95

10 mg

20 mg

High PG

3 for £10
SALE

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Dinner Lady

Dinner Lady Lemon Tart E-Liquid Shortfill 50ml

RRP

WAS £14.49

NOW £12.85

0 mg

High VG

2 for £20
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Lost Mary

Lost Mary Maryliq Cherry Ice Nic Salt E-Liquid

RRP

WAS

NOW £3.95

10 mg

20 mg

50-50

4 for £10
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Vsavi

Vsavi 100VG Cappuccino E-Liquid

RRP

WAS

NOW £5.99

0 mg

3 mg

6 mg

12 mg

100VG
SALE

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Hangsen

Hangsen Bar Fuel Strawberry Peach Plum Ice Nic Salt

RRP

WAS £3.75

NOW £3.49

10 mg

20 mg

50-50

10 for £20
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Elf Bar

Elfliq Cherry Cola 10ml E-Liquid from Elf Bar

RRP

WAS

NOW £3.99

5 mg

50-50

4 for £10
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Nasty Juice

Nasty Juice Sicko Blue E-Liquid Shortfill 50ml

0 mg

High VG

2 for £25
SALE

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Hangsen

Hangsen Bar Fuel Blueberry Banana Ice Nic Salt

RRP

WAS £3.75

NOW £3.49

10 mg

20 mg

50-50

10 for £20
SALE

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Hangsen

Hangsen Bar Fuel White Peach Razz Nic Salt

RRP

WAS £3.75

NOW £3.49

10 mg

20 mg

50-50

10 for £20
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Pod Salt

Pod Salt Blackcurrant Nicotine Salt E-Liquid

RRP

WAS

NOW £3.95

11 mg

20 mg

50-50

4 for £12
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Nyx

NYX Juicy Blue Razz Lemonade Nic Salt E-Liquid

10 mg

20 mg

50-50
Compare

Nyx

NYX Juicy Sweet Strawberry Ice Nic Salt E-Liquid

10 mg

20 mg

50-50
Compare Choose Options

Pod Salt

Pod Salt Blackcurrant Menthol Nicotine Salt E-Liquid

RRP

WAS

NOW £3.95

11 mg

20 mg

50-50

4 for £12
Compare Choose Options

Pod Salt

Pod Salt Mixed Berries Nicotine Salt E-Liquid

RRP

WAS

NOW £3.95

11 mg

20 mg

50-50

4 for £12
Compare

Nasty Juice

Nasty Juice Slow Blow E-Liquid Shortfill 50ml

0 mg

High VG

2 for £25
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Nasty Juice

Nasty Juice Stargazing E-Liquid Shortfill 50ml

0 mg

High VG

2 for £25
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Vuse

Vuse Extra Intense Creamy Tobacco Flavour Pods

RRP

WAS

NOW £6.99

6 mg

10 mg

20 mg

High PG
SALE

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Dinner Lady

Dinner Lady Strawberry Macaroon E-Liquid Shortfill 50ml

RRP

WAS £14.49

NOW £12.85

0 mg

High VG

2 for £20
SALE

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Dinner Lady

Dinner Lady Watermelon Slices E-Liquid Shortfill 50ml

RRP

WAS £14.49

NOW £12.85

0 mg

High VG

2 for £20
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Double Drip

Double Drip Raspberry Sherbet Shortfill E-Liquid

RRP

WAS

NOW £12.99

0 mg

High VG

2 for £25
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Nyx

Nyx 50/50 Nic-shot 18mg 10ml

RRP

WAS

NOW £1.99

18 mg

50-50
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Vsavi

Vsavi Platinum Chocolate E-Liquid

RRP

WAS

NOW £5.99

0 mg

6 mg

12 mg

18 mg

High PG
Compare

Nyx

NYX Juicy Kiwi Passion Guava Ice Nic Salt E-Liquid

10 mg

20 mg

50-50
Compare Choose Options

Pod Salt

Pod Salt Pacha Mama Strawberry Kiwi Ice Nicotine Salt E-Liquid Fusion

RRP

WAS

NOW £4.95

11 mg

20 mg

50-50

3 for £12

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Best Elf Bar Flavours of 2024

Best Vape Juice Brands in the UK Ranked

Best Bar Juice 5000 Flavours of 2025

Vape Juice FAQs

What is in Vape Juice?

Vape juice contains a mixture of ingredients to help people quit smoking. While the key ingredient in most e-liquids which is also present in cigarettes is nicotine, tobacco is not. The common ingredients that makeup vape juice include Propylene Glycol (PG) and Vegetable Glycerine (VG), which act as the base and are commonly used in the production of food and medical products. In addition, vape juice contains flavourings, water and vape juice is also available without nicotine for those who have dropped their level to 0%.

What is the Best Nicotine Strength?

The ideal nicotine strength needs to match the previous habits you had as a smoker. If you smoked more than one pack a day, you should start at a higher vape juice nicotine strength of 18mg (the legal maximum is 20mg). Other popular strengths include 12mg, 6mg and 3mg. These are aimed at those who smoked fewer cigarettes per day.

What are the most popular vape juice brands?

There are thousands of vape juice flavours and strengths to choose from, which is highlighted by our large collection, which is listed from some of the top vape brands in the UK.

Manufacturers such as Elfliq and Maryliq are produced by Elf Bar and Lost Mary respectively and are refillable alternatives to disposable vapes for the same great flavour but better value.

These are the two most popular but you also have the likes of Edge e-liquids, US-based brand Vuse, as well as leading UK e-liquid manufacturers Riot and Bar Juice, who both provide amazing nicotine salt e-liquids and freebase nicotine varieties.

Is There a Number One Favourite Vape Flavour?

Each year as the demand for vape juice increases and more people quit smoking, we are seeing more flavours than ever. Thousands of variations from your favourite dessert in the UK to delicious fruit options are available. Whatever time of the day you need to vape, there is a flavour and nicotine strength to satisfy any cravings. The best part is you have complete control over all of the key criteria to help you find the best vape flavour and quit smoking successfully.

Best E-Liquids for MTL and DTL Kits

Mouth-to-lung (MTL) vape kits are designed to mimic the sensation of smoking. For that type of device, you will need a thinner high PG e-liquid to support the higher resistance coil which will create the stronger throat hit and minimal cloud production needed. The best MTL kit to meet these needs is a vape pen, cigalike or pod vape device.

In contrast, the best Direct Lung (DTL) kit will need more power output and support lower resistance (Sub-Ohm) coils to heat up faster and make larger clouds of vapour and a warmer sensation. For that reason, you will be best served with a high VG e-liquid paired with a DTL kit. A full breakdown of all vape kit types will help you make an informed decision about which is the right vape device for you.

Freebase Nicotine Vs Nic Salt Vape Juice

E-liquids were first made with freebase nicotine which is the purest form of nicotine, created by extracting from the tobacco leaves and ammonia added, taking away the natural salts. This process creates a strong throat hit which hits the back of the throat as a cigarette would.

More recently we have seen the emergence of nic salts, which add benzoic acid to reduce the PH level, allowing for higher strengths of nicotine with a smoother throat hit which is less harsh.

The type you prefer will depend on the sensation and nicotine strength that suits your vape kit setup. Many disposable vapes which have been the most popular device of recent times contain prefilled nicotine salt e-liquids (often at a higher strength of 20mg).

How Long Does Vape Juice Last?

A standard bottle of vape juice to meet TPD requirements should be no more than 20mg in strength and 2ml max capacity. On average with frequent use that should last 3-5 days, which is ideal for a short holiday. Read our detailed guide for the travel tips with your vape juice.

But the duration also depends on how many puffs you take per day and the length of that puff, in addition to the vape kit, coil and e-liquid selected.

E-Liquids