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Vape juice, also known as e-liquid, is a crucial element of vaping. Among the top brands in the market, names like Elf Bar, Vsavi and Elux stand out for their quality and huge variety of flavours. E-liquids come in different formulations, including high PG blends that offer a throat hit and 100% VG options that are ideal for cloud chasers and those with allergies to PG.

Throw nic salts and shortfills into the mix for so many additional choices vapers love! With vape juice at low prices, multi-buys available, plus free delivery right to your doorstep, the options and service are unmatched at Pure E-Liquids.

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Vape Juice FAQs

What is in Vape Juice?

Vape juice contains a mixture of ingredients to help people quit smoking. While the key ingredient in most e-liquids which is also present in cigarettes is nicotine, tobacco is not. The common ingredients that makeup vape juice include Propylene Glycol (PG) and Vegetable Glycerine (VG), which act as the base and are commonly used in the production of food and medical products. In addition, vape juice contains flavourings, water and vape juice is also available without nicotine for those who have dropped their level to 0%.

What is the Best Nicotine Strength?

The ideal nicotine strength needs to match the previous habits you had as a smoker. If you smoked more than one pack a day, you should start at a higher vape juice nicotine strength of 18mg (the legal maximum is 20mg). Other popular strengths include 12mg, 6mg and 3mg. These are aimed at those who smoked fewer cigarettes per day.

What are the most popular vape juice brands?

There are thousands of vape juice flavours and strengths to choose from, which is highlighted by our large collection, which is listed from some of the top vape brands in the UK.

Manufacturers such as Elfliq and Maryliq are produced by Elf Bar and Lost Mary respectively and are refillable alternatives to disposable vapes for the same great flavour but better value.

These are the two most popular but you also have the likes of Edge e-liquids, US-based brand Vuse, as well as leading UK e-liquid manufacturers Riot and Bar Juice, who both provide amazing nicotine salt e-liquids and freebase nicotine varieties.

Is There a Number One Favourite Vape Flavour?

Each year as the demand for vape juice increases and more people quit smoking, we are seeing more flavours than ever. Thousands of variations from your favourite dessert in the UK to delicious fruit options are available. Whatever time of the day you need to vape, there is a flavour and nicotine strength to satisfy any cravings. The best part is you have complete control over all of the key criteria to help you find the best vape flavour and quit smoking successfully.

Best E-Liquids for MTL and DTL Kits

Mouth-to-lung (MTL) vape kits are designed to mimic the sensation of smoking. For that type of device, you will need a thinner high PG e-liquid to support the higher resistance coil which will create the stronger throat hit and minimal cloud production needed. The best MTL kit to meet these needs is a vape pen, cigalike or pod vape device.

In contrast, the best Direct Lung (DTL) kit will need more power output and support lower resistance (Sub-Ohm) coils to heat up faster and make larger clouds of vapour and a warmer sensation. For that reason, you will be best served with a high VG e-liquid paired with a DTL kit. A full breakdown of all vape kit types will help you make an informed decision about which is the right vape device for you.

Freebase Nicotine Vs Nic Salt Vape Juice

E-liquids were first made with freebase nicotine which is the purest form of nicotine, created by extracting from the tobacco leaves and ammonia added, taking away the natural salts. This process creates a strong throat hit which hits the back of the throat as a cigarette would.

More recently we have seen the emergence of nic salts, which add benzoic acid to reduce the PH level, allowing for higher strengths of nicotine with a smoother throat hit which is less harsh.

The type you prefer will depend on the sensation and nicotine strength that suits your vape kit setup. Many disposable vapes which have been the most popular device of recent times contain prefilled nicotine salt e-liquids (often at a higher strength of 20mg).

How Long Does Vape Juice Last?

A standard bottle of vape juice to meet TPD requirements should be no more than 20mg in strength and 2ml max capacity. On average with frequent use that should last 3-5 days, which is ideal for a short holiday. Read our detailed guide for the travel tips with your vape juice.

But the duration also depends on how many puffs you take per day and the length of that puff, in addition to the vape kit, coil and e-liquid selected.